Where reviews come from
Reviews reach the index two ways: retailers can sign in and review brands here on the site, and store owners, managers, and buyers can submit the same structured reviews through the ENDVR app. Both channels use identical standards and ratings — the goal is to hear from every retailer that lives with a brand's wholesale program, not just the people who find this website.
The in-store channel is always live, which is what “Powered by ENDVR” refers to. Every review, from either channel, merges into the same score pool and is held to the same verification standards.
The five dimensions
Retailers rate each standard on a 1–5 star scale, which maps to a score out of 20. A brand's standard scores are averaged across all verified retailer reviews, updating as new reviews come in. The sub-components below describe what reviewers are asked to consider for each standard — and what our expert team assesses in the qualitative review.
DTC Site Standards
0 – 20What it measures. How the brand's DTC site presents and behaves on its own digital surface.
Sub-components (each rated 1–5 stars)
- Sale & Outlet Sections
- Visitor Discount Popups
- Flash Sale Cadence
- DTC Cashback Promotions
Pricing Standards
0 – 20What it measures. MAP enforcement and pricing discipline across the channel beyond the DTC site.
Sub-components (each rated 1–5 stars)
- Unauthorized Reseller Policing
- Authorized Reseller Compliance
- MAP Violation Response
- Wholesale Price Stability
Shop Local Support
0 – 20What it measures. Brand actively routing customers to the retailers carrying it.
Sub-components (each rated 1–5 stars)
- Local Stock on Product Pages
- Store Finder Visibility
- Dealer Database Accuracy
- Cashback Routing to Retail
Shop Floor Support
0 – 20What it measures. Brand investment in the people and the partnership that drive in-store sell-through.
Sub-components (each rated 1–5 stars)
- Co-op Marketing Programs
- Mobile Incentives & Education
- In-Store Clinics & Events
- Rep & Merchandising Support
Pro Deal Standards
0 – 20What it measures. Discipline on internal discount programs that affect retail customer flow.
Sub-components (each rated 1–5 stars)
- Pro Deal Eligibility
- Annual Purchase Caps
- Insider Discount Controls
- Pro Deal Discount Depth
How scores are calculated
Each retailer review rates the five standards on a 1–5 star scale, mapping to a score out of 20 per standard. A brand's quantitative score for each standard is the average across all verified reviews. The expert team scores the same five standards 0–20 in the qualitative review.
overall = (retailer score × 0.7) + (expert score × 0.3)
Where each side is a 0–100 total of five equally weighted standards (0–20 each): DTC site, pricing, shop local, shop floor, and pro deal. Until a brand has an expert review, its score is 100% retailer reviews and the profile shows “Expert review pending”.
Written feedback (what a brand does well, where it falls short) accompanies each review. Short or non-specific comments still count toward a brand's ratings, but only substantive written feedback is displayed on brand profiles.
Score tiers
Color tiers help retailers and brands quickly read where a score sits. They apply to both individual standard scores (0–20) and the overall score (0–100).
16–20 / 80–100
Best-in-class. Brand consistently exceeds retailer expectations on this standard.
13–15 / 65–79
Reliable partner. Strong fundamentals with room to improve in specific areas.
10–12 / 50–64
Inconsistent. Retailers report meaningful gaps in standards or execution.
0–9 / 0–49
Significant concerns. Retailers consistently flag issues that hurt their business.
Public Commitments
Brands that claim their profile can add public commitments — voluntary statements about how they intend to support their retail partners. Commitments are visible on brand profiles and help retailers understand what a brand is actively working on.
Commitments are fully editable by the brand. Common examples include:
MAP Defense
Actively enforcing minimum advertised pricing across all channels, including third-party marketplaces.
Retail Investment Parity
Investing in retail partner support (training, reps, merchandising) at a level proportional to DTC investment.
Seasonal Calendar Sharing
Sharing seasonal launch calendars and promotional plans with retail partners ahead of time.
DTC Firewall
Maintaining clear separation between DTC and wholesale pricing, promotions, and inventory allocation.
Brands can also add their own custom commitments beyond these examples. Commitments are self-declared and do not directly affect index scores, but retailer reviews may reflect whether a brand follows through on what it has committed to.
Who can review
Only verified retailers can submit reviews — store owners, managers, and buyers signing in here on the site or reviewing through the ENDVR app. Verification requires:
- An active wholesale account with the brand being reviewed (verified via the brand's B2B portal or invoice).
- A store owner, manager, or buyer with direct wholesale visibility.
- A confirmed retailer business email matching a registered specialty retail location.
Reviews are anonymized at the individual level — only the retailer business name and city are shown. Personal identities are never published.
Claimed vs unclaimed brands
Every brand in the index has a profile, claimed or not. A claimed brand means a verified representative from the brand has accepted access to manage their public statements, respond to reviews, and track public commitments.
Claiming a brand does not affect the brand's scores. Scores are always derived from retailer reviews and are never editable by the brand. What claiming changes is what the brand can say back — their dimension statements, public commitments, and review responses.
Update cadence
Scores update as new verified reviews come in, from either channel. Expert standards reviews are refreshed periodically as brands change their policies and programs.
The index is designed to reflect how a brand is operating today — as review volume grows, older reviews will carry progressively less weight in a brand's current score.