The independent benchmark for brand-retailer partnerships
Specialty retailers rate brands across five partnership standards. Brands track their scores and improve.
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Recent Reviews
“reps are stopping by and always communicating about programs”
“they don't do much to help”
“rep visits and staff training pamphlets along with online training”
Jun 9“great product heritage and store visual”
Jun 9See all reviews
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How it works
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Find a brand
Search for any brand in the outdoor and active industry. If it’s not in the index yet, you can add it.
Rate five dimensions
Score the brand across five wholesale partnership standards using guided star ratings. Add what’s going well and what should improve.
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Your review feeds into the public leaderboard and brand profile. Brands see where they stand and how to improve.
Give your partners honest feedback
Rate 5 dimensions in under 2 minutes. Anonymous, verified, and it drives real change.
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Solutions to help improve your index score
Proven tools and expertise that help brands strengthen their wholesale partnerships and climb the leaderboard.

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